Type: Internal Systems & Automation

ERP, CRM, workflow automation, and AI integration software development solutions to streamline corporate operational efficiency.

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Internal Systems & Automation

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Laravel Editorial

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Web & App Development Business Website & Landing Page Custom Web & Mobile Apps Content Portal & Directory Internal Systems & Automation Dashboard & Management System AI & Business Process Automation System & API Integration SEO & Performance Optimization On-Page & Technical SEO SEO Content Writing Web Analytics & Tracking UI/UX & Visual Design UI/UX Design (Web & App) Visual Identity & Branding Social Media Content Design

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2026

Development of a CRM and Omnichannel System for Rooma21 Lead Management

Rooma21 CRM is an internal system developed to bring lead management, WhatsApp communication, sales activities, broadcasts, automation, and analytics into one centralized workspace. In this project, I handled the development of a Laravel-based CRM using a WhatsApp-first and multi-channel-ready approach. The implementation covers contact management, an omnichannel inbox, conversation assignment, sales pipelines, broadcast campaigns, automation, role-based access control, and operational analytics. The system was designed so customer conversations would not remain isolated chat records, but could continue into structured follow-up and sales processes that are easier for the team to manage and monitor.

Internal Systems & Automation Dashboard & Management System

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