Mobile Lead Management App for Rooma21 Real Estate Agents

• User requirement analysis

• Real estate agent workflow analysis

• User flow design

• Wireframe design

• UI/UX design using Figma

• Flutter prototype development

• REST API integration

• Firebase integration

• Data structure design

• Black-Box Testing

• Academic documentation

Rooma21 agents relied on multiple disconnected tools to manage prospective buyers. Lead information was stored across several Google Sheets, forcing agents to switch between files to monitor customer progress. In addition, there was no automated follow-up reminder system, making the sales process heavily dependent on each agent's personal memory.

Property resources such as price lists, promotional materials, and product knowledge were also scattered across WhatsApp groups and Google Drive folders, making it inefficient to retrieve information while communicating with potential buyers. Furthermore, property listing data and owner contact information were not centralized, resulting in slower operational coordination.

This project proposed a mobile application prototype that centralizes the core operational needs of real estate agents within a single platform. The main dashboard provides an overview of recent activities, lead summaries, quick access to key features, and performance statistics.

Core modules include lead management, follow-up tracking, property visit scheduling, property listing management, owner contact management, property information center, commission calculator, and analytics dashboards.

The application was developed using Flutter with REST API as the communication layer between the mobile application and backend services, while Firebase was implemented to support real-time data synchronization and notifications. Before development began, the entire user journey was validated through an interactive prototype designed in Figma.

The prototype successfully validated the primary operational requirements of Rooma21 real estate agents within a structured mobile application. All core features were implemented as a functional prototype and validated through Black-Box Testing based on predefined usage scenarios.

Beyond serving as an academic deliverable consisting of research documentation, UI designs, user flows, and Flutter implementation, this project also became an important learning foundation for designing CRM solutions in the real estate industry. The concepts introduced in this prototype later evolved into the development of Rooma21 CRM, a web-based internal platform supporting lead management, sales pipelines, property listings, team collaboration, and centralized operational monitoring.